Holiday Autos selects affilinet to take Performance Marketing programme up a gear

We are glad to announce, that affilinet has won the European-wide remit for Holiday Autos, the world’s leading leisure car hire broker. Welcome, Holiday Auto!

Part of the lastminute.com group, Holiday Autos works with global partners such as Alamo, Avis and Hertz, through to smaller local suppliers, seeking to provide customers with the best possible choice and price for car hire. The new affiliate programme, which will run across the affilinet platform, will use product level tracking to provide greater visibility on types of product sales. This will help Holiday Autos better understand its customer purchasing journey, ensuring customers are targeted with relevant content and offers across digital channels.

The programme will go live during the peak summer holiday season in the company’s biggest markets – UK, France and Germany – before being rolled out to Spain, Holland, Italy and Switzerland. It will incorporate voucher codes and cashback sites as well as content affiliates, which will target generic as well as boutique travel sites focused on particular destinations.

 

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