Erfahrt auch an Tag 3 alles Wissenswerte des Mobile World Congress von unserem Kollegen Paul Brown, der uns live vor Ort auf dem Laufenden hält . Aber lest selbst, was Paul zu berichten hat.
As expected today’s content has veered away from a pure marketing focus and back to a big picture view, and wow everything about today has been big! The Nokia Hall was literally gigantic; you could have parked several Jumbo Jets in it I’m sure! Another thing from Nokia, which incidentally seems to be returning to form (I heard lots of people say this the past few days) was its 808 PureView device. A whopping 41 Megapixels of imaging goodness, the lens will never be studio quality, but the density of that sensor sure is, sample images here. The video recording ability is equally stunning and was demoed on a 50 inch plus HD screen.
Seeing as we are not earning money writing about Nokia, I must digress, also heavily on the agenda today was standards, standards and more standards. IBM loves them and that is why it is part of the group of organisations helping to shape the development of HTML5. Not co-incidentally this dovetails nicely with its recent acquisition of Worklight, more on this in a bit. GSMA were also pushing the launch of their OneAPI, a set of APIs that expose network capabilities over HTTP. OneAPI is developed in public and based on existing Web standards and principles. Any network operator or service provider is able to implement OneAPI, SMS, MMS, Location and Payments) as well as Voice Call Control, Data Connection Profile and Device Capability. OneAPI v2 is RESTful by the way! The bottom line for the consumer; Faster availability of innovative new services.
QUOTE OF THE DAY
“We don’t want to be thought of as an operator, but as an enabler of change”
Marc Overton, VP Wholesale & Machine to Machine (M2M), Everything Everywhere, #MWC2012
PLANET OF THE APPS
Today’s top 3 Apps:
App 1: ING Direct Canada: This is not a particularly exciting app in its own right, but the story behind it is significant. ING Direct enables users to access their banking services by whatever device they wish in an optimised secure way. This large undertaking has been achieved by deploying the mobile experience via Worklight a mobile enabling business that IBM recently acquired and integrated into its portfolio. Worklight encompasses:
a) Worklight Studio
b) Worklight Server
c) Worklight Runtime Components
Why is this important? Well, if you were here at #MWC2012 you would perhaps see more clearly. The mobile ecosystem is changing every year, and example is that entry or Boot to Gecko from Mozilla this week, there could be more operating systems, and there will definitely be more screens types users will want to engage on. Worklight offers a central point for brands to manage their apps through their entire life-cycle… It is not a dummed down solution and is meant to be as relevant to pure content players able to survive using HTML5 as those that sit at the other end of the scale wanting to build everything as native.
App 2: Coyote: Is a geo-location information solution (bit of a mouthful that) driven by community participation. Changes to speed limits, speed cameras and dangers on the road are all updated in real time. With more than 1.5 million users, Coyote is the #1 driver community in Europe.
App 3: Catipad: Connect via web services to manufacturer or retailer API’s to enable customers to configure products and services via a iPad setup instore as a point of sale. Where this has been applied i.e. xxxbikes, the brand promises consumers that their bike will be delivered to them to their exact specification next working day. This is impressive considering the many many options available and enables the brand to keep stock levels very low. This supports the trend that platforms such as Amazon are driving of more manufacturers selling direct, as they can get distribution online.
STAT OF THE DAY
In 2011 AT&T made a $20bn CAPEX investment to ensure that we can support the future demands for connectivity in the USA
Mel Coker, VP of Product Development, AT&T Emerging Devices, #MWC2012
FROM THE SOURCE
Here are a few inspiring people I heard speaking today or met, follow them on twitter to get their latest thoughts on mobile and more:
1. Riitta Vanska (Senior Manager Learning & Mobile Solutions @Nokia), spent 3 years in South Africa developing a web-based maths education course which runs in any browser. Currently there are 160 or so schools using this and the progress the project has made has been phenomenal. To put things in context, many of the schools the product has been tested in have a ratio of one teacher to 80-100 pupils. This type of environment makes it hard for students to make progress, particularly if the teacher has not undergone extensive training themselves. A key reason for the services success and why it is being rolled out to more countries is that it involves a gasification element which includes clues and demos and actively encourages students to engage in the subject. Well done Nokia, it’s not flashy, but it is making a positive contribution to today’s heavily emphasised Connected Life vision
2. Everybody at Ubuntu @Ubuntu. In emerging markets many people do not have desktop devices because there was never the cable based infrastructure… In these countries they have made a quantum leap and missed a bunch of steps most established economies took towards the connected life. For some of these users the only device they will need of use (until us marketing types convince them they need another) is their mobile phone. If you have not heard of Ubuntu that is not a surprise, just ask your geeky friend and they will probably tell you it’s an operating system like Windows or iOS but better and free (that first point is obviously subjective). The point of this reference, Ubuntu has gone mobile and will be shipping preinstalled on some devices (why is this important), basically you can drop your Android smartphone into a docking station, and it becomes a desktop. Great for markets where desktops have not really existed before!
3. Peter Linder @ericsson is a Networked Society Evangelist for a long established Mobile Brand, in the first session of today, he was last up to talk on what was a very stats heavy panel focused on the topic “Connected Society”. Having checked out his corporate profile I can see he has been within the industry for ages now so should know his stuff, and he really did, a skinny deck was punctuated by some brilliant points around the way the world is changing for society at large and operators. Socially as an industry he warned we should not overlook how our parents, grandparents and our children will be affected by the radical changes the Connected Society could bring. The Elderly will be able to live independently more easily, Children in developing countries will be able to learn foreign languages even if they do not live near a language school. Further more operators will have to think beyond the Smartphone, water meters, house locks may all start to become part of the infrastructure mix long-term, not meaning they will provide this service, but they will sit in the background facilitating and business models will have to adapt to enable this.
Thanks for tuning in, I will be back tomorrow with my overview of what will be the 4th and final day, adios!